Website speed plays a major role in how visitors interact with your site. Studies show that users expect pages to load in under three seconds—any slower, and they are likely to leave. Fast-loading websites improve user satisfaction, reduce bounce rates, and help customers find what they need quickly. Speed also influences SEO, as search engines prioritize websites that perform well. Simple optimizations such as compressing images, using modern file formats, and enabling caching can significantly boost performance. A fast website isn’t just a technical advantage—it creates a better overall experience and increases the chances of converting visitors into customers.
